A couple of months ago I was having a chat with a prospective client about where the data-driven marketing ecosystem is going. In his job, it’s important to understand and plan for that. I suggested that we will see a consolidation of APIs, and that he’d be wise to start thinking through the scenarios.
Two weeks later I read about Blockspring, which had recently raised some money from Andreessen-Horowitz. Blockspring is a genius idea, and I’m going to explain why.